32nd Grand AdClash Stirs Up the Scene with Locally
by: Adelaine Magsino and Liza Mae Pable
MANILA, PHILIPPINES — The Polytechnic University of the Philippines-Department of Advertising and Public Relations (PUP-DAPR) stirs up the scene with a fun and dynamic lineup of activities leading up to the 32nd Grand AdClash (GAC) titled “Juice-tastic Squeezeoff: A Splash of Local Flavors’’ held on July 5, 2024 at Le Parc Event Hall in Pasay.
Last June 15, a flash mob performance created a buzz at the PUP Main Campus Lagoon. From the lively skit and vibrant dances featuring this year’s GAC Jingle, third-year students of Bachelor of Advertising and Public Relations (BAPR) have successfully captured students' attention to stay and enjoy the show under the sun.
Blending with the crowd is its partner brand—Locally Juice Drink, who offered free samples of Locally juices on its booth that added a refreshing vibe and filled the cup of every PUPians who lined up and participated in the said event.
Following the success of the flash mob, the Grand AdClash’s booth was also visited by the students last June 19, 20 and 22 at the College of Communication (COC) Lobby. The summer-inspired booth hosted a series of fun and engaging activities such as games and selfie spots for the COCians who also took home cans of Locally Juice Drink as their souvenirs.
Starting June 27, anticipate another round of activities from the Grand AdClash and Locally PH before we walk through our way to the much anticipated competition.
This season of GAC draws inspiration directly from Locally’s brand ethos, challenging participants to create innovative integrated marketing communications (IMC) campaigns that encapsulate its essence as a quirky and homegrown brand of beverages.
Featuring the freshest minds from PUP-DAPR, the teams set to clash against the waves of challenges this year include K1DLAT, YUGTWO, 3DENT, K1NAIYA, and PLA2N. These teams will showcase their own creative juices and strategic skills as they vye for the title of champion in a fierce yet friendly clash.
As the event draws near, overflowing support from our official organization partners is felt, coming first from the Advertising and Public Relations Organization of Students, Junior Marketing Association PUP Taguig, OU Marketing Executives, AUF Samahan ng mga Mag-aaral sa Komunikasyon, Blank Canvas Advertising House, PUP Circle of Research Enthusiasts, PUP Journalism Guild, PUP Communication Society, UniDOS, S1Dlak, DaunTRES, S1NAGTALA. Also brought by the PUP Office of the Student Regent, PUP College of Communication Student Council, PUP COC Ensemble, Bulacan State University Advertising Guild, S1DHAYA, S1Dhi, P1NTIG, and T1NDIG-SINING.
Our lead media partners are also pouring their effort for the success of the event including Adobo Magazine, When in Manila, Edge TV Ph, Monster RX 93.1, Now You Know, Explained PH, and Back End News—along with The Communicator, Hataw PUP, Vox Nova, and Megabites as media partners and media supports.
Lastly, special thanks to Peerfixed Events Management Creatives for extending their hand as our sponsor in this most awaited event.
For more information and refreshing updates, visit Grand AdClash’s social media accounts.
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